Base Mechanics

When you start out in the game you wont have much. You will have a bit of gold in your pockets, some reputation and an empty shop.

The first thing you'll need to do is purchase items from suppliers to re sell at a higher price in your store. This is how you make money.

To order items click on the "Order" button on the HUD. A menu will pop up with a few suppliers listed. Each supplier sells different types of items, yet to start out, it is recommended that you sell food. Why? Well food is high in demand and doesn't cost much so it's a good place to start.

Click on the "South-West Farms" supplier and their catalogue will be displayed. Purchase around five bread and then click on the "Send Order" button. It will take a few days for the order to arrive and you can check on that by looking down at the date on the HUD.

So when you're waiting for that,

Gold

Gold is the most important thing in the game. Without it you can't buy items, pay tax or pay of your loans.

Reputation

Reputation is popularity of your shop. The more reputation you have, the more people will come into your store. Reputation can be earned and lost in many ways.
 * Have a high average citizen rating.
 * Don't hit or kill innocent people.
 * Have reasonably priced items.
 * Pay your tax.
 * Pay your loans.
 * Have a clean shop.