Customer

Customers are the most common type of citizens. They walk the streets and may sometimes even enter your shop. If they do that or not is decided by your reputation, if you have a higher rep, more customers will visit your store and vice-versa.

Once a customer is inside your shop they will browse your stock. If they find something they like they will purchase it. If for some reason you wish to kill your customers you can. Although in doing so will lower your reputation.